On Wednesday 5th of December I gave my yearly lecture to the post-graduate students of the Ghent University specializing in Advanced Marketing Research. (For their events, see the MMA posts).
Before the more hands-on section on the do's and don't of online (quantitative) market-research I presented in short what the future of market research may bring us and how it may re-shape the future of how we collect research data.
This section turned out to trigger a lot of attention in the class room and since I only managed to scrape the surface I herewith add two slide sets that I used in early 2006 during the GOR conference in Germany.
The first part is about Bluetooth and 3G phone applications for Market Research, part two addresses RFID in market research.
Thursday 6 December 2007
How RFID and Bluetooth may change the way we do market research
On Wednesday 5th of December I gave my yearly lecture to the post-graduate students of the Ghent University specializing in Advanced Marketing Research. (For their events, see the MMA posts).
Before the more hands-on section on the do's and don't of online (quantitative) market-research I presented in short what the future of market research may bring us and how it may re-shape the future of how we collect research data.
This section turned out to trigger a lot of attention in the class room and since I only managed to scrape the surface I herewith add two slide sets that I used in early 2006 during the GOR conference in Germany.
The first part is about Bluetooth and 3G phone applications for Market Research, part two addresses RFID in market research.
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RFID in the form of tickets used for transit will demand 700 million tags in 2014.
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