Wednesday, 17 September 2008
Tuesday, 2 September 2008
Anyhow, like I already concluded here, the MR industry will not like anything like today, and I gues the point I am trying to make is: Every now and than, organisations like EFAMRO, CASRO, ARF and ESOMAR try to forecast the industry's revenue growth, yet they don't usually include the new companies who are new to the industry. Generally, I see three type of new entrants who we simply loose track off (but shouldn't, clearly) :
"Would these type of companies replace (part of) the need for traditional MR...?"
- MR companies who simply are not a member of industry organisations: e.g. Comscore or Gallup ...
- Market Research 2.0 companies, either still independent, (Compete, Communispace...) or already taken over (AC Nielsen's Buzzmetrics, TNS' Cymphony...)
- New Niche players (sometimes part of big companies) Experian's Hitwise, Google's TangoZebra, , ComScore's M:Metrics ...
The number new players in the MR field is dramatically increasing. New entrants and substitutes are becoming a major force of change, there are many players are out there… some big and well-known, others smaller.
Our competitive arena is rapidly getting tighter and tougher!