Monday, 26 May 2008

Online Market Research—Are You Getting What You are Paying For?

This is particularly to those readers in Cincinnati...:
I have a weekly google-alert on "online market research" and this morning it contained an announcement of the Cincinnati chapter of the American Marketing Association.
Next Wednesday, they have a meeting to discuss the strengths, weaknesses, and challenges of the online research methodology and how to get good results.
Online research has made it quicker and easier to get customer input. But the group questions itself: are we always getting what we want and need?
  • Will today’s consumers who won’t sit through at 30 second commercial stay engaged for a 20-30 minute questionnaire?
  • Will the target customer we need to talk to choose to participate in our survey?
  • If a research request interrupts what you personally are doing, do you stop and participate?
  • Does the incentive just engage consumers or introduce bias? How long will today’s consumer stay engaged in an online study?
  • How do we make sure we are talking to the right people about the right questions to get the right results?

They encourage members and non-members from client companies, research companies, and our local universities to come join us to provide additional perspective to this lively discussion. With both Procter & Gamble and GE in that city, I hope they'll join too.

Should some reader of this blog have an opportunity to go there: let me know what it is all about, I would be very interested in hearing how the meeting was and what the outcomes may be. And I am sure, so are many of the readers of this blog...!

Click here if you have an opportunity to join, it's only 10US$ for non-members!

When: Wednesday,May 28th, 20087:45 a.m. - 9:00 a.m.

Where: Web Media Tools18. W. 7th Street, 3rd FloorDowntown

Cost: Members - Free! Non-Members - $10