Monday, 31 March 2008

Reality Check: what you see isn't what you get...

Several marketing blogs linked to these briliant examples of deceiving today's consumers. If you haven't seen it, check it out!

The original German site Pundo3000 has a comparison of werbung gegen realität based on comparing photos of food packages and the foods inside. They’ve taken 100 (sometimes incredibly odd looking) German food products and given us a direct comparison of their packaging next to what was actually inside.
Of course nobody expects their Microwave menu to be as totally filled with fresh food as is portrayed on the box, but shouldn’t it at least be approximately the same texture?

The video gives you the idea, obviously.

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